David is a REALTOR® coach, marketing strategist, the CEO & founder of MindShare101 Inc, and the VP at KiTS Keep-in-Touch Marketing Systems. He is the voice of #MindShare101, and host of The MindShare PodCast, as well as The MindShare Challenge Real Estate Training.

David has also been featured at Inman, NAR, TREB, OREA, Real Estate Magazine, and on radio and TV. He is a high energy, motivating, tell it like it is personality, with a goal of helping his clients build MindShare to transform and expand their real estate business.

Presentation: The Path of Least Resistance

By using the science behind consumer habit, we can get into someone's mind, impacting the way they think and the decisions they make. This session explores how you can become a trusted advisor and your client's easy answer.

For years, David Greenspan has been thinking about “mindshare” — the relative public awareness of a business or a product — and he believes that harnessing the phenomenon is the best way to form a path of least resistance between you and your prospective clients. After all, if you can make it easy for your clients to think about your company first — and come to you with their real estate questions — what do you think will happen when the time comes for them to buy or sell their home?

Agents who can make the process as easy and painless as possible are the ones who will come back to a client’s mind again and again, and they’ll make sure their friends know how awesome you are too.

It’s about making it easy for people to do business with you. This will help establish you at the top of the client’s mind for any and all real estate issues, and Greenspan will describe how that happens and which part of the client’s mind you’re tapping into when they make a gut-level, instinctive decision.

Time: 10:45 AM - 11:45 AM
Virtual Auditorium

Forecast attendees will have access to each speaker's recorded session for 30 days after the event.