Host, Under the Influence – CBC Radio One, Sirius Satellite & WBEZ Chicago


Terry O’Reilly is a best-selling author, marketing guru, broadcast producer and host of Under the Influence. He is a passionate and humorous speaker with a unique and insightful viewpoint on what it takes to truly connect with customers in this day and age. Terry’s presentations discuss key marketing issues all companies and organizations face, from the critical need to embed emotion in marketing, to why customer service equals profit, to how to change a negative perception, to why smart marketers don’t outspend their competitors – they outsmart them.

Terry began his career as Copy Chief for FM108 Radio in Burlington, ON and went on to become an award-winning copywriter for Toronto advertising agencies Campbell-Ewald, Doyle Dane Bernbach and Chiat/Day. He created campaigns for many of the top brands in the country, including Labatt, Molson, Pepsi USA, Goodyear Tires, Tim Hortons, Volkswagen, Nissan and the Hudson’s Bay Company.

He has won national and international awards for his writing and directing, and has worked with notable actors including Alec Baldwin, Ellen DeGeneres, and Bob Newhart.

Listen to his podcast - Selling the dream: Real Estate Advertising

Session: Don’t outspend them, outsmart them
Description: Budget should never get in the way of great marketing. In a world where most advertisers don’t have huge budgets to trounce the competition, where small advertisers are up against deeper pockets, and where not–for–profit communicators struggle to make an impact, there is a way to gain remarkable returns.

This presentation explains how to outsmart the competition, not outspend them. All it takes is a different mindset and a different kind of creativity.

Takeaways: • How to see the world through fresh eyes, and recognize the opportunities others miss.
• How some of the smartest ideas cost the least amount of money.
• How inexpensive ideas can make the biggest impact on customers.
• Why affordable ideas can attract a lot of press.
• How small budgets can inspire great creativity.
• How small companies and not-for-profits can attract as much attention as bigger companies.
• How humour, drama and surprise can make up for a small budget.
Location:  Main stage
Time:  11 a.m. - Noon

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