Chapter One: Passing the Torch
Join us for the swearing in ceremony of the 2012 CREB® board of directors.
Chapter Two: On the Horizon
CREB® Housing Market Forecast
2012 CREB® president Bob Jablonski shares key insights into the economic factors that impact Calgary and area's real estate market.
Bob Jablonski, Incoming CREB® President
What a difference a year can make. With our nation's top lenders lowering interest rates, and a slower than expected housing recovery being reported in the last half of 2011, REALTORS® and industry experts look to 2012 with cautious optimism. What is around this corner? What is the next chapter in this economic tale of recovery? What financial indicators will best prepare you the ASSOCIATE to triumph as the hero in this story? How can you best prepare for this upcoming year? Join our incoming president Bob Jablonski for CREB®'s 2012 housing market forecast—get a glimpse of what is in store for Calgary's housing market and learn what economic trends will most impact REALTORS®.
Interactive Economic Panel
Financial indicators for keen associates.
Ben Brunnen, Chief Economist, Chamber of Commerce
Todd Hirsch, Senior Economist, ATB Financial
Ann-Marie Lurie, Senior Economist, CREB®
Carol A. Crowfoot, Chief Economist, Energy Resources Conservation Board
Moderated by: Cody Battershill
Following the forecast breakfast presentation, continue the economic discussion with leading economists. Gain new insights and discover the next chapter in our ever-changing economy. How will global, national, and local factors affect Calgary and its housing market? Will a story of great recovery follow the great recession? Take this opportunity to hear from the economists themselves and have your questions answered.
Chapter Three: Business Trends
Jeff Mowatt (Forecast Breakfast Keynote Speaker)
Corporate Trainer, Business Author, International Speaker
A leading authority in his field, Jeff Mowatt has written two best-selling books, Becoming a Service Icon in 90 Minutes a Month and Influence with Ease®. He heads his own training company and has written and produced four audio training albums. His Influence with Ease® column has been syndicated and featured in over 200 business publications. Jeff is a 20-year customer service strategist, black belt martial artist and business owner. Get ready to laugh and learn with Jeff as he shares subtle ways to Influence with Ease®.
Blueprints for success
Kenny Anderson, International Consultant, Speaker, Author
In the field of real estate, Kenny Anderson created his own development company, and has contributed to over $150 million of closed real estate transactions. As an entrepreneur, Kenny has achieved success in finance, real estate and as an inventor. Join him for this informative session on how to discover your blueprint for success.
20 Marketing Musts in 45 Minutes
Chris Smith, Chief Evangelist, Inman News
The Internet is crowded with tips, tricks and advice on how to make money using social media. Most of it is wrong. Make sure the time you invest online is yielding results. In this session, Chris Smith will cut through the online noise and provide you with 20 "TO DOs" for marketing and promotion. These '20 Marketing Musts' will help you convert fans, friends, and followers into leads, clients, and closed deals. Chris Smith is the chief evangelist for Inman News and a contributing editor for InmanNext. He is passionate about helping real estate agents succeed by using the latest tools and techniques available in social media and technology.
Chapter Four: Back to Basics
The new way to generate sales leads
Commercial real estate education session.
David Allison, Braun/Allison Marketing Campaign Builders
Unless you are building your real estate development in an area where you are the only game in town, chances are you are facing some competition. If you've done everything right - the design, the floor plans, the pricing, the amenities, the views, the location - then you have a good chance of attracting the right prospects if you market the project intelligently. But what if other projects in the area are equally as smart? What if the other product in the neighbourhood is also an appealing option?
The marketing journalism approach demands that you go beyond the merits of the property alone. It means talking about the area and its lifestyle, not just your property. You're selling biking, not bikes. A day at the beach, not beach towels. In this session you will discover what you can say in your marketing and communications materials that will make your project stand out.
Deciphering the message behind body language
Eliot Hoppe, Body Language Expert
Body language accounts for a large portion of all communication. Take advantage of this secret skill and gain the competitive advantage with this enjoyable presentation that focuses on the vital role that body language and non-verbal cues play when interacting with others. Participants will learn how to project their own signals and decode their customer's body movements, gestures and facial expressions.
REALTOR® Laws Made Easy
Our panel of experts answers your questions.
Jeff Kahane, LL.B, Kahane Law Office
Bill LeClair, LL.B, LeClair Thibeault
Don Dickson, CREB® Manager, Business Practices
Moderated by: Gemma Beierback, CREB® Manager
Whether you're a new REALTOR® or a seasoned veteran, undoubtedly you are faced with challenging legal issues and questions as part of your job. Join our panel discussion to learn about the most pressing legal issues in the industry today. Find out some of the top legal tips you should know as a REALTOR®—and have your questions answered by the legal team.
New Professionals Panel
Industry experts identify the keys to success.
Bob Jablonski, President, CREB®
Diane Scott, Past President, CREB®
Diane Payne, Past Board Director, CREB®
Moderated by: Cheryl Roett, Member, New Professionals Network Task Force
New to the business? A panel of industry experts including CREB®'s president Bob Jablonski, past-president Diane Scott and past board director, Diane Payne will share their insights and answer your questions on what it takes to be successful in the industry.
Chapter Five: Technology Trends
ASSOCIATES 3.0: RECRUITING THE FACEBOOK GENERATION – INSIGHTS FOR BROKERS
Tod Maffin, Digital Marketing Strategist
They're fickle, media-savvy, highly-connected and living on the cutting edge of technology. The Facebook generation knows it is in the driver's seat in the workforce these days. Brokers worldwide are scrambling to understand what makes this unique generation tick.
If your organization thinks grooming your future leadership is about placing stale ads in papers and using old-school recruiting techniques, there's a big shock in store. Leading edge companies are harnessing and exploiting the powerful networking forces in social media websites like Facebook, LinkedIn, Twitter, and YouTube to find and recruit the future workforce.
In this presentation, Tod Maffin walks audiences through the minefield of challenges involved in this new world of talent management and delivers invaluable insights into the future generation of associates: where to find them, how to attract them, and, perhaps most importantly, how to keep them engaged, motivated and fully productive.
The Future of Social Media: what you really need to know
Ernest Barbaric, Professional Social Media Marketing Speaker and Consultant
Ernest Barbaric blends coaching and consulting so your business can competently engage in social media. His insights come from over 12 years of direct experience with social networks both as a founder and a digital marketing strategist. Join him and learn 29.5 tips and tactics social media marketing professionals use to build their business.
Learn how to:
- Write blog titles that get noticed and shared.
- Save money and sell houses using Facebook ads.
- Stop wasting time by building an editorial calendar.
THE ASSOCIATE'S SWISS ARMY KNIFE: MARKETLINX® TOOLS AND TECHNOLOGIES
Todd Targgart, MarketLinx®
CoreLogic® MarketLinx® is the foremost provider of real estate information technology solutions for real estate boards and REALTOR® associations.
Their full array of capabilities streamlines the real estate listing, financing and closing processes to increase efficiency and profitability. CoreLogic® MarketLinx® provides North America's leading MLS® systems and real estate software, including productivity tools for brokers and agents, data aggregation and distribution solutions, and much more.
Navigating the world of multimedia
Amy Chorew, Certified Trainer and Instructor
Before you purchase your next tablet or smart device, consider the way these pieces of technology will improve your mobility and productivity in and out of the office. Amy Chorew will provide comprehensive information that will help you make an informed decision when purchasing your next device.
Prospects for the online world
Charles Drouin, Prospects
Learn how you can take full advantage of two free member benefits. Discover how you can use Prospects to increase your revenue. See what's new for the Prospects Web CRM for your Mac, and find out how to use Propects mobile on your mobile device, or iPad to quickly and easily access MLS® listings.